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Real estate investment in India has almost always been a profitable venture, except during a brief duration in the early 2000s. Over the last few years, real estate investors have made some big bucks off of their ventures, which goes to show that the benefits of investing in real estate actually outweigh the costs of managing the same. If you have already started investing in real estate, rest assured, you are well on your way to earning financial freedom but in the long run. Whatever might be the reason for you to invest your money in real estate, the intent is justifiable and it definitely helps in fulfilling your financial requirements. All it takes is just one proper investment to get started for you. 2019 has so far been the same as with the previous years with respect to the market trends so do not keep exceeding expectations. But, with three more quarters to go in the current year, nobody can predict what is in the store for them. For now, things sure do look promising an

India is a developing country that has a lot of hidden potentials. With the increasing GDP of our nation comes the demand for real estate. Accordingly, people have started investing in real estate in the country, in both commercial and residential segments of the sector. Surely, real estate investments are a mode of reaping huge profits, but it comes with its own risks. For the same reason, not all people investing in real estate sector find success knocking their doors. So, what makes an investor in real estate smart? Here we give you a glimpse of some of the consolidated characteristics of successful real estate entrepreneurs who have made it big in this line of business. 1. Develop a thirst for knowledge. One major behavioural characteristic of a successful individual that is common in any field has to be the thirst for knowledge. Learning should be a never-ending process for any individual; especially for an investor who wishes to sink his money into something that he bel

In digital marketing, gaining web traffic is the main objective when investing in the optimization for SEO web positioning in search engines such as Google, or when launching an advertising campaign in SEM search engines based on the PPC campaigns (Pay Per Click) such as Google Ads. Although both paths lead to gaining visibility of the company in web search engines and take you to the same destination, the scenario to choose between SEO and SEM is different since both SEO and SEM are completely different paths to achieve the same. Some ingredients are needed to make your investment in an advertising campaign with Google Ads (SEM) that can give you the expected results, but this requires professional experience and techniques. As for SEO, when done with passion and following the rules that the search engines dictate, it can become more economical and effective than the SEM, but it requires much more time and effort. So how to solve this dilemma? At GSS Webtech IT Solutions, we em

The World Wide Web is inundated with the content of various types. Be it multimedia content or text, you can find information that covers any and every topic imaginable. For anyone prepared to use this development, it's like a whole new marketing channel has been opened. But one thing is for sure - quantitative and qualitative benefits can come only from the proper marketing of content. As a result, the site traffic, enhanced SEO and direct customer conversions are likely to increase. Not to ignore, the other big benefits – better brand awareness and credibility in your selected niche, respect for industry and customer confidence – are hardly abstract. In terms of lead generation (identifying potential customers), content marketing is particularly strong. Content marketing, in one measure, generates more than 3 times the usual number of leads that are being generated by outbound marketing techniques, at only 62% of the cost of outbound marketing. To a layman, this may sound

As we step into the dawn of a new decade, we are witnessing a huge revolution in the growth and application of technology. On the contrary to the school of thought that technology robs people of jobs, the innovations brought about by technology has created greater demand for skilled professionals with a vast variety of experience. Right from individuals to companies, businesses, and big corporations, people are heavily dependent on technology to perform their day to day responsibilities. Owing to its promising capabilities, many companies have information technology departments and verticals within them to integrate hardware and software platforms to help store, protect, use and transfer huge chunks of data and information. However, operational efficiency takes a toll on such companies marginally. To maintain the efficiency and balance out the budget constraints, most small companies and businesses transition from an in-house to outsourced staffing model, thus eliminating the ne

Search Engine Optimisation or just SEO is a digital marketing technique. In other words, it is an optimizing strategy for your website. It is done so that the website appears at the top of the search results whenever a user inputs a search query into the search engines like Google, Bing, etc. This technique takes advantage of extensive networking and functioning of Google, Bing and other search engines alike. The important part of SEO is to use targeted keywords so that they help the search engines pull the website up to the top of the search engine result pages or SERPs. When you employ digital marketing, you can target all the marketing efforts to the viewers in two basic ways – outbound and inbound. Any strategy that involves targeting advertisements towards the audience (push tactics) regardless of their interest in the same can be generically classified under outbound marketing. On the contrary, if your marketing strategy involves attracting people to marketing content (pul